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The content you write should further your sales goals. Your articles should be informative – but they should always be gently nudging your readers toward buying decisions. At the end of the day, it’s sales that will keep your site on the web. So make sure your content is furthering that goal.
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When you’re running a frequently updated blog, some visitors will be disappointed to miss out on content. Offer them the option to sign up for a digest that compiles all of your posts in a single e-mail. This is a great way to keep your readers in the loop, and also allows you to collect their contact information!
Frequently visit webmaster forums and discussion groups to stay on top of the latest trends and software. This approach will also help you connect to others with similar targets to you and possibly develop working relationships with them.
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Ask for guest posts from those that are respected in your niche. It will lend content and credibility to your site. These will also aid in the acquisition of link exchanges while freeing up your time without sacrificing the need for site content to be new.